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B est known for copying Apple’s (AAPL) iPhone, China’s Xiaomi is now aping GoPro’s action cameras. And as with its smartphones, Xiaomi is positioning its sports camera as a technologically comparable, low-cost alternative to the market leader. Xiaomi (roughly pronounced “show me”) introduced its Yi Action Camera for $64 in China. GoPro ‘s (GPRO) entry-level Hero camera retails for $130. The Yi camera has a boxy design and can shoot in high-definition and ultra HD video like the Hero. Also like GoPro’s camera, it uses a video processor from Ambarella (AMBA). The Yi camera is available only in China, but GoPro has high hopes for that market. The camera is being sold through Xiaomi’s Mi.com store, but is made by partner company Xiaoyi, TechCrunch Scalper1 News
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