GoPro evolving into consumer lifestyle brand

By | August 14, 2015

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GoPro (GPRO) is broadening the market for its action cameras from sports enthusiasts to families, raising its growth prospects, says Cowen analyst Robert Stone. GoPro is redefining the consumer electronics category it created with its small, wearable Hero cameras, Stone said in a research report Thursday. The San Mateo, Calif.-based company built its business selling its cameras to surfers, skiers, bikers and other outdoor sports enthusiasts. Now Scalper1 News

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