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Apple ( AAPL ), Microsoft ( MSFT ) and other rivals of Alphabet ( GOOGL )-owned Google had better raise their game in artificial intelligence. While Apple, Facebook ( FB ) and Amazon.com ( AMZN ) have AI research projects underway, the field is one where Google aims to set itself apart from rivals. So said Sundar Pichai, Google’s chief executive, Thursday in an open letter. Google founders Larry Page and Sergey Brin normally write the founder’s letter , in the tradition of Berkshire Hathaway ’s ( BRKA ) Warren Buffett. But Pichai wrote this year’s note. Pichai says that AI is key not only to its core search business and mobile computing, but also to Google’s push into the enterprise (corporate) market and cloud computing. “A key driver behind all of this work has been our long-term investment in machine learning and AI,” Pichai wrote. Google has pushed Android software-based mobile phones into a global power vs. Apple’s iPhone. (The Oracle ( ORCL ) vs. Google copyright battle over the Android OS is slated to resume with a second trial on May 9.) Pichai says that Google’s AI will be a difference maker. “Looking to the future, the next big step will be for the very concept of the ‘device’ to fade away. Over time, the computer itself — whatever its form factor — will be an intelligent assistant helping you through your day. We will move from mobile-first to an AI-first world,” he said. While Apple and Google have dominated in the world of mobile apps, there could be competition down the road. Facebook recently introduced “chatbots,” while Microsoft ( MSFT ) launched its “Bot Framework” software tools for developers. Both rely on AI. Google also aims to capitalize on AI in the enterprise market vs. Microsoft and others. “Google started in the cloud and has been investing in infrastructure, data management, analytics and AI from the very beginning. We now have a broad and growing set of enterprise offerings: Google Cloud Platform (GCP), Google Apps, Chromebooks, Android, image recognition, speech translation, maps, machine learning for customers’ proprietary data sets and more,” Pichai said. “As we look to our long-term investments in our productivity tools supported by our machine learning and artificial intelligence efforts, we see huge opportunities to dramatically improve how people work. Your phone should proactively bring up the right documents, schedule and map your meetings, let people know if you are late, suggest responses to messages, handle your payments and expenses, etc.” Scalper1 News
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