Scalper1 News
Some advertisers have allocated about 20% more of their 2014 budgets to search ads on Google (GOOG) than they did a year ago, says an analyst, as the search giant’s effort to build a single platform for buying ads on all devices starts to pay off. The increased ad buying seems to be driven by more ad clicks and a higher per-click rate for mobile ads, says Cowen & Co. analyst John Blackledge, who based his research on interviews with a search ad Scalper1 News
Scalper1 News