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Google (GOOG) and Time Inc. said Wednesday that they’ve partnered to launch a global ad exchange that lets advertisers buy ad placements on Time’s online publications in the U.S. as well as overseas. The ad exchange runs on Google’s platform and is powered by Google’s DoubleClick unit, which develops and provides Internet ad serving services. The move will give advertisers on the new Time Inc. Global Exchange access to Time Inc.’s global footprint Scalper1 News
Scalper1 News