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Google (GOOGL) on Tuesday announced a new type of mobile ad that will redirect searchers to apps on their smartphones and tablets. The ads are to be displayed above organic search results on mobile devices. When an app-maker buys an ad, users will be prompted with a button to open that app-maker’s app. Here’s how Jerry Dischler, Google vice president of product management for AdWords, explains the feature in a blog post: “For example, if someone Scalper1 News
Scalper1 News