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Alphabet (GOOGL) subsidiary Google saw a double-digit increase in ad spending on its site last year, led by mobile gains and new offerings that let shoppers buy directly by clicking ads, according to a research report from Cowen analyst John Blackledge following a conference call with ad firm EliteSEM on Wednesday. “Overall, Google’s core Search business appears strong, with room for further innovation,” wrote Blackledge late Wednesday. On the Scalper1 News
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