Scalper1 News
Google’s Android operating system continues to close the gap with Apple’s iOS in mobile advertising revenue, while its share of impressions is now almost double that of iOS, a study by Opera Mediaworks shows. Google’s (GOOGL) Android accounted for 57.6% of mobile Internet traffic worldwide in the third quarter, up from 31.3% in the same quarter last year, Opera Mediaworks said in its quarterly State of Mobile Advertising report. Apple’s (AAPL) iOS accounted for 30.2% of mobile Internet traffic in Q3, down from 44% a year earlier. Android overtook iOS in volume of Internet impressions on mobile devices earlier this year. Now it’s threatening to overtake iOS in mobile advertising revenue. Apple’s iOS took 51.2% of mobile ad revenue in Q3, up from 49.5% a year ago. But Android grew at a much faster pace. Android took 41.8% of mobile ad revenue in the third quarter, up from 27.7% in… Scalper1 News
Scalper1 News