Scalper1 News
Google’s (GOOG) efforts to move all its advertisers to a single multiplatform ad-buying system is paying off and could return per-click ad rates to growth in 2015, an analyst said Friday. The company’s so-called “enhanced campaigns” gives ad-buyers a single portal for buying ads on desktops, tablets and smartphones. The search leader last year switched all advertisers to that system, a move that added to its quarterly declines in cost-per-click ad Scalper1 News
Scalper1 News