Fitness bands to drive wearables market, bullish report says

By | April 11, 2014

Scalper1 News

Research firms are still trying to get a handle on the emerging wearable device market. Some think it will be huge, while others think it’s way overhyped. A report Thursday by IDC is in the former camp. IDC predicts that wearable device shipments will reach 19.2 million units worldwide in 2014, more than tripling last year’s sales. From there, the market will swell to 111.9 million units in 2018, resulting in a compound annual growth rate of 78%, IDC said. IDC divides the wearable computing market into three categories: complex accessories, smart accessories and smart wearables. Complex accessories include fitness bands from Nike (NKE), Jawbone and Fitbit. They are designed to operate partially independent of other devices, but fully operate when connected to a smartphone, tablet or PC. Demand for such devices is growing as users embrace their simplicity and low prices, IDC says. “Complex accessories have succeeded in drawing … Scalper1 News

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