Scalper1 News
Fitness band ownership among women, a key demographic for the product, is still rising, but purchase intent has slipped, according to Piper Jaffray’s sixth semiannual women’s survey. Piper Jaffray reported Wednesday that 21% of women surveyed own a fitness band, up from 18% in the fall survey. Meanwhile, 9% of women said they own a smartwatch, up from 8% in the fall. However, the intent to buy a fitness band in the next six months fell to 15% in the spring survey, from 19% in the fall. Intent to buy a smartwatch also dipped, falling to 10% in the spring survey from 13% last fall. “While ownership has improved, we did detect the first downtick in future spending intentions on the (fitness band) category,” Piper Jaffray analyst Erinn Murphy said in a report. “We could be approaching a saturation point with select brands.” Fitbit ( FIT ) remained the No. 1 preferred fitness band, with 77% mindshare, up from 68% six months ago. Garmin ( GRMN ) and Jawbone tied for second place, each with 5% share. Apple ( AAPL ) led the smartwatch category with 49% share, up from 42% six months ago. Fitbit jumped to the No. 2 spot after announcing its Fitbit Blaze smartwatch. It grabbed 20% mindshare, up 9% last fall. Samsung fell to third place with 14% share, down from 19% six months ago. Fitbit overtook Under Armour ( UA ) as the top fitness app provider in the spring survey. Fitbit garnered 29% mindshare in fitness apps, up from 18% last fall. Under Armour dropped to second place with 22% share vs. 27% last fall. Some 30% of women use a fitness app, down from 32% six months ago, the survey showed. For its latest survey, Piper Jaffray interviewed more than 1,000 U.S. women, with an average age of 49 and 73% with a household income of $35,000 to $80,000. RELATED: Apple Watch Shipments Slowed In Holiday Quarter . Fitbit Face-Plants After Giving Weak Q1 Guidance, User Numbers . Scalper1 News
Scalper1 News