Scalper1 News
Ladies love their Fitbit (FIT) fitness trackers. That’s the not-so-surprising finding of a study released Tuesday by Piper Jaffray. Fitbit is the runaway market share leader in the fitness band category among women, according to Piper Jaffray’s fifth semi-annual women’s survey. Of all female fitness band users, 68% said they prefer Fitbit, up from 65% last spring. Nike (NKE) and Jawbone came in a distant second and third place, with 6% mindshare Scalper1 News
Scalper1 News