Scalper1 News
Fitbit leads the fragmented fitness band market, but Apple (AAPL) is poised to gain share with its Apple Watch, a new survey indicates. Investment bank Robert W. Baird & Co. polled 5,000 U.S. consumers this month for its second fitness band survey. Roughly 20% of respondents claim that they own a fitness band, and purchase intent is strong. Nearly one in four respondents say that they plan to buy a fitness band, up from 14% in Baird’s December survey. Fitbit is the leader in purchase intent, followed by new entrant Apple, then Jawbone and Garmin (GRMN). “Fitbit and Apple (are) seemingly positioned best in the growing industry, though Garmin and Jawbone should also benefit from the rising tide,” Baird analyst William Power said in a research report Thursday. Baird rates Apple stock as outperform and Garmin as neutral. The May survey found that 8.4% of respondents… Scalper1 News
Scalper1 News