Fitbit dominates fitness tracker market but faces risks

By | December 18, 2015

Scalper1 News

Fitbit (FIT) is laps ahead of the competition in the wearable fitness tracker market. But the San Francisco-based company still faces risks such as the possibility of waning interest in the category and greater competition from smartwatches like the Apple (AAPL) Watch. For now, Fitbit is standing tall, even if its stock isn’t. On Friday, Mizuho Securities analyst Betty Chen initiated coverage of Fitbit with a buy rating and a price target of 38. Scalper1 News

Scalper1 News