Few People Making Purchases With Social ‘Buy’ Buttons

By | September 26, 2014

Scalper1 News

Buy now? Not so fast. Even though Twitter (TWTR)got a lot of splash with the rollout of its new in-tweet “buy” button early this month, eMarketer says a new survey shows that just 5% of adult U.S. Internet users have actually made purchases on social networks. Better security measures could motivate those users to buy through social platforms, according to results of the poll, conducted in August by Harris Poll for global marketing and technology Scalper1 News

Scalper1 News