Scalper1 News
Advertisers are expected to shift more of their TV ad spending to digital video and multimedia ads in 2014, with many Internet leaders benefiting from the shift. Investors buoyed market values for Facebook (FB), Yahoo (YHOO) and Twitter (TWTR) in 2013 at least in part on anticipation that multimedia and mobile ads are further taking flight in 2014. Google (GOOG) already has a sizable video ad business with its YouTube site, but it’ll be looking to Scalper1 News
Scalper1 News