Scalper1 News
Social networks Facebook (FB) and Twitter (TWTR) will emerge as winners in 2016, as digital display ad spending overtakes search ad spending in the U.S. for the first time, according to reports out Monday from research group eMarketer and investment bank Cowen & Co. Within the display ad spending umbrella, advertisers will invest the most on “banners and other,” a category that includes native ads and ads on popular social sites, including Scalper1 News
Scalper1 News