Scalper1 News
Facebook (FB) is gearing up to boost its offerings of video native ads — premium-cost advertisements designed to blend in with the appearance of other content on the website. Most of Facebook’s $7.9 billion in ad revenue logged in the first nine months of last year came from native formats in desktop and mobile, according to a report released by research group eMarketer on Thursday. Facebook’s monetization strategy relies on the shift to “in-feed Scalper1 News
Scalper1 News