Scalper1 News
A Facebook (FB) advertising partner says paid social ads on the social network boost conversions for search ads vs. competitors. Kenshoo, in a report released Wednesday and commissioned by Facebook, said Facebook’s social advertising “can drive” better returns for search ads. Paired together, the two types of ads can boost a typical advertising budget’s conversion rate by an average of 19%, says Kenshoo, which partnered with Experian for the Scalper1 News
Scalper1 News