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Facebook will step up investments in original content, aiming to take on YouTube, said Nomura Securities in a 2015 media outlook report. “There have been recent reports of Facebook trying to court YouTube’s top talent to put their content on Facebook (FB), but it currently lacks the same kind of scalability of both viewership and revenue sharing that YouTube offers even the smallest talent,” Nomura analyst Anthony DiClemente said in the report. Scalper1 News
Scalper1 News