Scalper1 News
Tapping into their vast fields of data, Facebook (FB) and IBM (IBM) will partner to help retailers achieve more personalized and targeted ads. IBM will combine its cloud-based marketing and data analytics services with Facebook’s ad technology, which has personalized data on more than 1.4 billion users of the social network. The goal is to give brand advertisers a clearer picture of their target audiences to deliver more compelling messages on Scalper1 News
Scalper1 News