Scalper1 News
Look for Facebook (FB) and Google (GOOGL) to gain as political advertising shifts to digital in the 2016 presidential election cycle, says Citigroup. “In our conversations with industry sources, an overriding theme across all conversations was that Facebook and Google will be the largest recipients of political digital ad spend over the 2016 cycle,” said Citigroup analyst Mark May in a research report. May estimates that $607 million will be spent Scalper1 News
Scalper1 News