Scalper1 News
Just as Facebook has revised its video ad pricing policy, research group eMarketer is highlighting a new survey indicating that people who view video on their smartphones aren’t spending much time with each video but are willing to sit through ads in exchange for saving a few dollars. A recent survey by the Interactive Advertising Bureau found that 78% of respondents would rather watch free mobile videos with ads, while just 15% preferred to pay for a monthly mobile video subscription with no ads. The rest said that they’d rather pay for individual mobile videos without any ads, the IAB survey found. On Wednesday, social network leader Facebook (FB) announced that it would charge advertisers only when their video ads were viewed for at least 10 seconds. Previously, the company started charging as soon as three seconds passed. Video ad pricing has been hotly debated in the industry as … Scalper1 News
Scalper1 News