Scalper1 News
As video consumption explodes across Facebook (FB), the company is well positioned to capture an increasing portion of TV ad budgets, providing a multibillion-dollar opportunity in 2016 and beyond, investment bank Jefferies says in a research report. As marketers migrate toward data-driven, highly-targeted online video ad campaigns, the online video ad market in the U.S. could approach $17 billion by 2017, Jefferies said. Facebook and Alphabet Scalper1 News
Scalper1 News