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Facebook (FB) and Alphabet (GOOGL) are in the best position to gain from large brand advertisers shifting more of their budget into the digital space, says an analyst. Large brand advertisers spend the largest share of their ad budgets on TV commercials. But Rosenblatt Securities analyst Martin Pyykkonen, in a research note Thursday, said he expects there will be an accelerated shift from TV ads toward Internet and digital media advertising in Scalper1 News
Scalper1 News