Dell’s Customer Support Lifted It Above Its Rivals

By | April 14, 2014

Scalper1 News

Dell rose from dorm-room startup to global giant during the 1990s as a PC maker stayed focused on businesses with its build-to-order, direct sales model. That’s not to say it didn’t try to tap the retail market. “Even though we were tempted and did venture off into some areas that didn’t prove very attractive for us, the core direct-business model was so powerful that it kept chugging along and did very well for us,” founder Michael Dell told IBD Scalper1 News

Scalper1 News