Scalper1 News
Targeted digital ad firm Criteo (CRTO) now embeds cookies in more than half of the 100 largest retail and travel websites in the U.S. and appears poised to win business in China by teaming up with e-commerce giant Alibaba Group (BABA), says Pacific Crest Securities. Cookies are small text files that allow websites to recognize users and their preferences when they return to a site. In Q2, Paris-based Criteo likely added Alibaba’s non-China sites Scalper1 News
Scalper1 News