China smartphone subsidy cuts likely to impact Apple

By | July 8, 2014

Scalper1 News

Apple’s (AAPL) smartphone sales growth in China is likely to take a hit because of actions by the Chinese government. China’s State-owned Assets Supervision and Administration Council (SASAC) might be ordering its telecom carriers to reduce their sales and marketing costs by about 20%, out of which handset subsidies likely amount to more than one-third, UBS Securities analyst Steven Milunovich said Tuesday. China Mobile (CHL), which began selling the iPhone in January, cited the Apple (AAPL) handset as a reason why its subsidies on all phones will rise 29% this year, Bloomberg reported. About 50% to 60% of phone sales in China are subsidized   Scalper1 News

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