China Internets Pump Billions In Online To Offline

By | August 19, 2015

Scalper1 News

Facing increased competition and slower sales growth, China’s largest Internet companies are spending billions to ramp up a business strategy known as online to offline, or O2O, retailing. Online to offline is expected to figure heavily in the future of retailing and consumption in China. It’s seen as a better way for China consumers to research and buy goods, and receive them quickly, with smartphones playing a key role through search and payment Scalper1 News

Scalper1 News