Scalper1 News
Hoping to generate excitement with consumers, tech companies often pair up with celebrities from movies, TV shows, music and sports. Sometimes these celebs are fans of a company’s products or services. More often they’re just picking up a paycheck. Occasionally the celebrity endorsers have issues. In November 2012, talk show host Oprah Winfrey tweeted her supposed love of Microsoft ‘s (MSFT) Surface tablet from an Apple (AAPL) iPad. Whoops! A trend in the last year or so is celebrities wanting a job title to go along with their advertising efforts. They don’t want to be just spokespeople for a brand. They want to be creative directors. Pop music star Lady Gaga started the trend in January 2010 when she signed a multiyear strategic partnership with PLR IP Holdings, owner of the Polaroid brand. She became creative director for a specialty line of Polaroid imaging products. It was revealed recently that pop … Scalper1 News
Scalper1 News