Carmelo Anthony Aims To Score In Digital Brand Game

By | September 19, 2014

Scalper1 News

The eight social media buttons in a corner of Carmelo Anthony’s website , thisismelo.com, occupy a tiny space on a computer screen. But for the New York Knicks’ star forward, the links represent something much larger. Anthony — a seven-time National Basketball Association All-Star — is on a mission to expand his global brand through the use of digital technology and social media. The 30-year-old sees himself as the barometer of a shift within Scalper1 News

Scalper1 News