Scalper1 News
The drop-off in TV viewership among young Americans is snowballing, says Nielsen, which recently called for new ratings measures that would capture viewing on digital streaming devices. Nielsen on Wednesday said viewership on ad-supported live TV fell 4% in Q3 for all audiences compared with a 2% decline in the June quarter. Online video streaming, while still smaller in terms of total consumption, jumped 60% as millennials flocked to Netflix Scalper1 News
Scalper1 News