Scalper1 News
When the Apple ( AAPL ) App Store and Alphabet ‘s ( GOOGL ) Google Android Market (now Google Play) burst onto the scene in 2008, they created two powerful channels for app distribution that fueled a smartphone revolution and pushed PCs to the back seat. What also emerged was an explosion in apps that have become dominant factors in business success. Sales of mobile apps are projected to reach $51 billion in 2016 and to exceed $101 billion in 2020, driven by strong growth in smartphones in developing economies, says a report by market tracker App Annie. The $51 billion would mark a 24% increase from last year, said the report . App Annie estimates the number of apps downloaded will jump 33% this year to 147.3 billion, led by China. Google Play and third-party Android stores will maintain their dominance between now and 2020 in terms of the number of apps. But Apple will continue to lead in the all-important category of revenue. “Apps have become the primary way we engage with media, brands and ultimately with each other,” the report said. “Now all companies need to view themselves as app publishers, irrespective of their mobile strategy.” Google Play downloads are set to more than triple to 166.4 billion in 2020. The vast majority of this growth will be driven by rapidly growing smartphone adoption in under-penetrated emerging markets like India, Mexico, Brazil and Indonesia, says App Annie. It expects Apple downloads to rise 46% to 35.2 billion over the same period. On the revenue side, App Annie forecasts Apple to remain the highest-grossing store through 2020, doubling to reach $44.8 billion in 2020. But Google Play and third-party Android stores will see faster growth in this span, with combined revenue rising to $55.7 billion in 2020 from $18.3 billion last year. The report said apps drive engagement and brand loyalty and can be monetized directly through app stores, advertising, commerce or any combination of the above. Apple stock was near 94.27, down 0.8% in the stock market today . Alphabet stock was up close to 1%, near 707. Scalper1 News
Scalper1 News