AT&T Wants More Than You Think From DirecTV Customers

By | August 15, 2015

Scalper1 News

When CEO Randall Stephenson told analysts that AT&T will use newly acquired satellite TV broadcaster DirecTV to grow “subscribers, revenue and earnings,” it was telling that he put subscribers first. “As we begin to work through the cross-selling opportunities, we think there is very strong upside to the synergies,” Stephenson said at an analysts meeting Wednesday in Dallas. AT&T (T) quickly stepped up marketing once its DirecTV Group purchase Scalper1 News

Scalper1 News