AT&T U-verse Strategy Eyed Amid DirecTV Deal

By | June 2, 2014

Scalper1 News

AT&T’s proposed acquisition of DirecTV Group for $49 billion raises long-term questions over its U-verse marketing strategy and capital spending. Only half of consumers who buy AT&T’s (T) U-verse broadband Internet service also buy AT&T’s TV service. AT&T ended Q1 with 11.3 million U-verse broadband customers and 5.7 million TV subscribers. Verizon Communications (VZ) has had more success selling consumers a package of broadband and pay TV. More Scalper1 News

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