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Apple ( AAPL ) investors on Monday were most excited about the new lower starting price for the Apple Watch, but they were most disappointed about the lower-than-expected starting price for the new iPhone SE. That’s judging by minute-by-minute trading in Apple stock during the company’s spring product launch event . Apple stock rose as the start of the company’s spring product launch approached. Shares opened at 106 on Monday, a fraction higher than its prior close of 105.92. It reached a high for the day of 107.03 at 10:22 a.m. Eastern Time, less than three hours before the event. When the product launch event started at 1 p.m. ET (10 a.m. Pacific Time), Apple stock had dipped to 106.46, but was still in the green for the day. Shortly after the event started, Apple’s share price began to dip, especially as Chief Executive Tim Cook introduced Lisa Jackson, vice president of environment for Apple, to talk about the company’s environmental initiatives. But Apple’s stock price began to climb when Jackson unveiled Liam, the company’s iPhone recycling robot. Apple stock continued to rise as company executives discussed health-care software initiatives for the iPhone and Apple Watch. Apple hit its highest point during the 63-minute event when Cook announced that the starting price for the Apple Watch would drop $50 to $299. Shares climbed to 106.58 at 1:29 p.m. ET. However, Apple shares soon retreated when the company started discussing software tweaks to the Apple TV and introduced the new 4-inch iPhone SE. Apple stock hit its lowest price of the day after the company announced pricing for the iPhone SE. The new smartphone will start at $399, as much as $100 less than analyst estimates. Shares slipped to 105.14 at 1:51 p.m. ET on the disclosure. By the time the event ended at 2:03 p.m. ET, shares had recovered a bit to 105.72. The stock ended Monday at 105.91, almost dead even for the day. Apple stock was up nearly 1% in early trading in the stock market today , near 107. Scalper1 News
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