Scalper1 News
With the Apple Watch set to begin sales on Friday, FBR Capital Markets sees buyer interest picking up for the new smartwatch. FBR analyst Daniel Ives on Wednesday raised his forecast for Apple (AAPL) Watch shipments this calendar year to 20 million from 17 million. “We are seeing evidence of stronger than expected demand for the highly anticipated watch based on our analysis/initial attach rates, as the company tries to keep up with the healthy appetite for its new device category from Apple devotees,” Ives said. “Although it remains in the very early innings for the watch, the longer-term consumer adoption curve for the Apple Watch remains a major ‘hot button’ question among tech investors as broad customer feedback is yet to be seen.” Ives estimates sales of over 2 million units during the two-week pre-order phase of the Apple Watch introduction. “We continue to view the launch of the… Scalper1 News
Scalper1 News