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T he new Apple (AAPL) Watch is revving up to hit stores next week, joining Google’s (GOOGL) Android Wear and other Wi-Fi and Bluetooth-connected smartwatches. But a new survey found that consumers aren’t wowed by wearables. “Awareness of wearable devices is up, industry forecasts for growth are high, but consumers’ interest in buying anything besides a fitness tracker is still low,” according to a report from eMarketer analyst Cathy Boyle. “Even though the Apple Watch has had early sales success, consumer survey data suggests manufacturers, specifically their marketing teams, have significant work to do in convincing the average person that a smartwatch is as worthy of their time and money as tablets proved to be,” Boyle said. The report compiled and analyzed data from more than 25 third-party studies on wearable device adoption, usage and consumer awareness worldwide, in addition to including insights from some … Scalper1 News
Scalper1 News