Apple losing tablet share to Lenovo, ‘white box’ vendors

By | February 25, 2015

Scalper1 News

Apple (AAPL) and Samsung no longer control the majority of the tablet market. The top two tablet makers accounted for 43% of tablet shipments last year, down from 50.9% in 2013, Strategy Analytics reported Wednesday. Both companies lost share in 2014 to Lenovo and generic “white box” tablet vendors, the research firm said. Apple led the tablet market with 26.1% market share last year, down from 32.6% in 2013. Samsung was second with 17.1%, down from 18.3% the prior year. Apple’s iPad shipments fell 15% year over year to 63.4 million units, while Samsung’s tablet shipments dropped 1% to 41.4 million units. Overall, tablet shipments rose 7% to 242.5 million units last year, Strategy Analytics said. The growth was driven by lesser-known brands outside of the top five and “white box” tablets that are branded by other companies. White box vendors grabbed considerable market share… Scalper1 News

Scalper1 News