Apple iOS back on top for mobile ad revenue

By | November 3, 2015

Scalper1 News

Alphabet’s (GOOGL) Google Android operating system has more devices in use today than Apple ‘s (AAPL) iOS, but Apple devices generate the lion’s share of mobile advertising revenue. That wasn’t the case for the first half of the year, though. Android took the lead in mobile advertising revenue in the first quarter and held it in Q2. But Apple recaptured the No. 1 position in mobile advertising revenue in the third quarter, Opera Mediaworks Scalper1 News

Scalper1 News