Apple Going Small With Spring Product Announcements

By | February 29, 2016

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Apple ( AAPL ) is thinking small with its upcoming products, including a new, small-screen iPhone and smaller-screen iPad Pro, according to media reports. The Cupertino, Calif.-based consumer electronics giant hasn’t announced a date for its spring product rollout, but several news outlets now say that Apple has chosen March 21 for that media event. Apple is widely expected to unveil a 4-inch smartphone called the iPhone SE and 9.7-inch iPad Pro tablet, Mashable reported Sunday . KGI Securities analyst Ming-Chi Kuo said that the iPhone SE will look like the iPhone 5S, released in September 2013, but will have internal components much like the iPhone 6S, released last September, MacRumors reported Friday . The iPhone SE will sport an A9 chip, NFC technology to enable Apple Pay and a 12-megapixel, rear-facing camera, Kuo said. The 4-inch handset likely will come in one version with storage capability of 16 gigabytes and another with 64 GB. But it won’t have a pressure-sensitive 3D touch screen like the latest iPhones, he said. Kuo says that the iPhone SE will sell for $400 to $500 and that Apple will slash the price of the iPhone 5S by 50%. The 16 GB model iPhone 5S will sell for $225, down from $450 today. By comparison, the 4.7-inch iPhone 6S starts at $649. Apple will target the handsets to emerging markets such as China and India. Apple is also expected to unveil a 9.7-inch iPad Pro tablet at the March event, 9to5Mac reported last week . The current iPad Pro has a 12.9-inch display. The smaller iPad Pro will have the same internal components as its big brother. It will support accessories like the Apple Pencil and Smart Keyboard. At the March event, Apple also is seen offering new Apple Watch wristbands and perhaps a software update, but no second-generation hardware.   Scalper1 News

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