Scalper1 News
Apple has gone on a PR offensive days ahead of China Mobile selling its iPhone. Apple CEO Tim Cook has given interviews to the Wall Street Journal, CNBC and Chinese media to tout Apple’s long-awaited partnership with China Mobile, announced Dec. 22. He hyped the deal by calling it a “watershed moment” for Apple and cryptically saying it involved more than iPhones. The move is uncharacteristic for Apple (AAPL) . Usually it’s content to sit back and let advertising and organic media coverage do the work of promoting its product launches. But with China its most important market after the U.S., Apple is being more proactive with this launch. Apple and China Mobile (CHL) said pre-orders for the iPhone have topped 1 million units. “To announce the official start of the iPhones shipping to China Mobile beginning Friday, Mr. Cook traveled to Beijing and held a rare briefing with China Mobile Chairman Xi Guohua to highlight the significance of the deal,” the Wall Street Journal reported Wednesday. “Mr. Xi said the alliance would involve more than just collaboration on handsets and would be ‘broad,’ without elaborating.” Scalper1 News
Scalper1 News