Scalper1 News
Apple (AAPL) stock rose Tuesday on bullish reports about the company’s latest acquisition and, separately, on reports the company might be closer to sealing an elusive iPhone distribution deal with China Mobile (CHL), the world’s largest wireless carrier by subscribers. Apple (AAPL) late Monday confirmed that it had purchased social-media analytics firm Topsy Labs, but declined to give further details. Sources told the Wall Street Journal that Apple paid more than $200 million for Topsy, which specializes in analyzing the global conversation on Twitter (TWTR). Topsy’s tools analyze Twitter posts for such things as trending topics and use of specific terms. Its tools also can measure the influence of an advertising campaign and track political subjects. Analysts say Topsy’s software and expertise could be useful for Apple’s iTunes Store, by recommending songs, movies and TV shows to consumers. Topsy also could reveal trends in Apple’s iOS App Store that could be used to promote apps to users. Scalper1 News
Scalper1 News