Scalper1 News
Programmatic advertising — using big-data number-crunching and automation to precisely target and sell advertising — is taking off. What does that mean? Well, a coffee company that recognizes your cellphone is in sunny Florida could show you an ad for an iced drink, while someone in a colder clime would get an ad for hot cocoa. The U.S. programmatic advertising market will spike 137% to $10 billion this year, research firm eMarketer said in a Scalper1 News
Scalper1 News