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Look for more customer-loyalty promotions in the wireless industry in the wake of AT&T (T) partnering with American Express, says at least one analyst. “Loyalty programs are the next step for telecoms. It’s a cost-effective way for companies to extend the customer relationship further,” said Roger Entner, founder of consulting firm Recon Analytics. “Verizon has their own plan. I am sure Sprint (S) and T-Mobile are not far behind.” Both T-Mobile US Scalper1 News
Scalper1 News