Amazon set-top box could mark start of Netflix offensive

By | February 21, 2014

Scalper1 News

Amazon.com’s long-rumored television set-top box could launch in March, Re/code reported Friday, a move that could signal an offensive against streaming video rival Netflix. Amazon’s device would compete with products on the market from Apple (AAPL), Google (GOOG) and Roku, which stream Netflix (NFLX) and other over-the-top Internet video services. But the Amazon box would put its own content, namely Amazon (AMZN) Prime Instant Video, front and center. To date, Amazon has treated its video service as a nice extra for its Amazon Prime subscription service, which offers free two-day shipping on millions of items from the e-commerce website for $79 a year. Amazon Prime customers get unlimited streaming of thousands of movies and TV shows. Amazon currently does not offer the streaming video service on a standalone basis. But with a set-top box on the way and talk of a price increase for Amazon Prime, that could change… Scalper1 News

Scalper1 News