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Amazon.com ( AMZN ), PayPal ( PYPL ) and Square ( SQ ) are locked in a battle to win business from small and midsize businesses, according to recent announcements and a Bloomberg report. PayPal subsidiary Braintree is adding a service, Braintree Auth, that will allow merchants using all-in-one Web store builders such as BigCommerce to integrate Braintree more easily, the company wrote in a blog post Thursday . “Braintree shares our vision of enabling great e-commerce experiences for retailers all over the world,” said Troy Cox, senior product director at BigCommerce, which offers an all-in-one e-commerce Web platform. “With the launch of Braintree Auth, merchants have greater flexibility and more options to efficiently and securely run their businesses.” PayPal stock was up nearly 2%, above 39, in afternoon trading on the stock market today . The company is an IBD Leaderboard stock and has an IBD Composite Rating of 92, where 99 is the highest. The stock is below a 40.03 entry, trading just above an earlier entry at 38.62. Square stock was down 5.5% Friday afternoon, near 14.50. The company has a 59 CR, which measures key metrics such as earnings and sales growth. Though Braintree has been collaborating with partners such as BigCommerce for about a year , the announcement comes a day after Square said it was , for the first time, enabling anyone with a website to use Square to process a payment. Both Auth and Square aim their new website technologies at small and midsize companies. Such companies are Square’s core market; the company has about 2 million merchants. PayPal has more than 13 million merchants. According to Bloomberg , e-commerce leader Amazon has been succeeding in attracting small and midsize businesses to Amazon Payments, the platform it re-launched in 2013. “There’s a market for selling your soul to the devil,” Wedbush analyst Gil Luria told Bloomberg. “When you accept Amazon Payments, you get access to the coveted Amazon customers. The trade-off is you are opening your kimono to your biggest competitor.” Bloomberg says large retailers are unlikely to sign on because they do not want to give Amazon any such access to their customers and data. Scalper1 News
Scalper1 News