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Amazon.com ( AMZN ) announced Thursday that it would make Spotify Premium — which has between 20 million and 25 million subscribers — available on its Echo speaker and Alexa virtual assistant. Spotify is an iTunes-like music streaming service for mobile and desktop. “Now playing your favorite music from Spotify is as easy as asking Alexa,” Toni Reid, Amazon Alexa director, said in a statement. “Music is one of the most popular features on Amazon Echo, and Spotify has been one of the most requested services, so we’re excited to bring it to our customers today.” Amazon.com stock was up a fraction in afternoon trading in the stock market today . Earlier this year, the Wall Street Journal uncovered Amazon’s plans to build a beer-can-sized version of the Echo that will likely put pressure on other virtual personal assistant providers, such as Apple ( AAPL ) and its Siri. Microsoft ( MSFT ) and Alphabet ‘s ( GOOGL ) Google also offer virtual personal assistants. Spotify was available on Echo prior to Thursday’s announcement, but it wasn’t seamless and required several steps to set up, according to Re/code . Scalper1 News
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