Scalper1 News
New ad formats helped Alphabet (GOOGL) -owned video wing YouTube attract more ad revenue throughout last year, even as YouTube’s share of the market is expected to recede as competitors led by Facebook (FB) muscle in to the segment, according to an eMarketer report released Wednesday. U.S. video ad revenue growth for YouTube in the U.S. will fall 6.2% in 2017, eMarketer estimates, and YouTube’s share of the video ad market will slip. The decreases Scalper1 News
Scalper1 News