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Tech companies advertising during Super Bowl 50 on CBS ( CBS ) on Sunday didn’t exactly set the Internet on fire with their commercials. None mustered the buzz of Heinz’s wiener dogs dressed like hot dogs or Mountain Dew’s creepy PuppyMonkeyBaby. Still, a number of tech company commercials were well received by the general public and critics alike. USA Today’s Ad Meter ranked Amazon.com ’s ( AMZN ) star-studded commercial as the top tech company commercial during the big game. Amazon’s first-ever Super Bowl ad featured actors Alec Baldwin and Jason Schwartzman, football great Dan Marino and hip-hop artist Missy Elliott. The e-commerce giant used the comic ad to promote its Echo smart-speaker with Alexa voice controls. The Amazon ad also was listed among the best commercials in post-game articles by the Verge, the Chicago Tribune, BGR and Sports Illustrated’s Extra Mustard blog. Also scoring well in the USA Today audience ranking were T-Mobile ( TMUS ) ads featuring rapper Drake and TV and radio personality Steve Harvey. In one commercial, Drake pokes fun at his hit song “Hotline Bling.” In the other, Harvey makes light of his recent Miss Universe pageant gaffe. T-Mobile had three of the top 10 most shared ads of Super Bowl 50, according to video ad tech company Unruly . (The third was an extended version of the Drake commercial.) Audience measurement company iSpot.tv said the T-Mobile ads earned the highest “digital share of voice” of any tech company ads during Super Bowl 50. The iSpot.tv measurement is based on online views and social media actions. The T-Mobile ads were listed among the big game’s best commercials by the Washington Post, Vox, ESPN, Bleacher Report, TVLine.com, BGR and Sports Illustrated. The top tech ad in terms of social media mentions was LG’s OLED TV commercial starring Liam Neeson, according to Infegy . Coming in second among tech companies was PayPal ’s ( PYPL ) first Super Bowl commercial. However, some critics ranked the LG commercial as among the worst of the night. Chicago Tribune writer Steve Johnson said the warmed-over “Tron” ripoff didn’t make any sense. “Here’s a case of wasting a perfectly good celebrity,” he said. “The TV maker has Liam Neeson speaking ominously to a young guy about ‘the future’ and ‘they want to stop it.’ There is a motorcycle chase, suggesting high stakes. But who, really, wants to ‘stop’ a better kind of TV?” Other tech companies that advertised during the Super Bowl included Apartments.com, Fitbit ( FIT ), Intuit ( INTU ), Squarespace and Wix.com ( WIX ). GoPro ( GPRO ) ran its latest commercial in regional markets, such as Chicago, Los Angeles and New York, during the game, according to Adweek . RELATED: Tech Firms Draft Neeson, Schwarzenegger For Super Bowl 50 Ads . Scalper1 News
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